MORE BREWING CO. 5 YEAR ANNIVERSARY FESTIVAL
The main logo mark was inspired by the motif of the Roman numeral “V” as a peace sign. When that gesture is flipped sideways, it mirrors a “greater than” glyph—which translates a visual representation of “more.”
The pictorial logo was illustrated by Shannon Conway after I sent her a detailed concept with oversight and direction.
The full poster featuring all 50+ breweries involved.